Davao Mac User


Apple nixes the idea of a Mac netbook. Again.

When asked about Apple and netbooks, Apple’s Chief Operating Office, Tim Cook, has this to say:

For us, it’s about doing great products. And when I look at what is being sold in the netbook space today, I see cramped keyboards, terrible software, junky hardware, very small screens, and just not a consumer experience… that we would put the Mac brand on, quite frankly. And so it’s not a space, as it exists today, that we’re interested in, nor do we believe that customers in the long term would be interested in. That said, we do look at the space and are interested to see how customers respond to it.

…And if we can find a way to deliver an innovative product that really makes a contribution, then we’ll do that. We have some interesting ideas in this space.

Tim Cook’s sentiment is pretty much the same from what he said during last quarter’s financial call:

We’re watching that space, but right now, from our point of view, the products in there are principally based on hardware that’s much less powerful than we think customers want, software technology that is not good, cramped keyboards, small displays, et cetera. …About 3% of the PC industry was in this netbook kind of category so it’s a category we watch. We’ve got some ideas here. But right now, we think the products there are inferior and will not provided an experience to customers that they are happy with.

Apple’s COO also added during the second quarter conference call that people interested in a “small computer” can opt for the iPod touch or iPhone, which can do browsing and e-mail, among other things.

As a final rub:

“… If you look at these very low-cost netbooks… I think [it] is a stretch to call it a personal computer…”


Filed under: Apple, Inc., ,

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