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King of New Entertainment

A college drop-out who became a millionaire before 30, Steve Jobs has faced many successes, as well as failures, in his life. Once, he’s even cheated death. At 50, he is co-founder and CEO of Apple Computers, a company the rules the digital music landscape with the iPod, iTunes and iTunes Music Store. The iTunes Music Store currently counting up to the one-billionth music download with big prizes to the lucky one to download that song. The iTMS is also trying to reign over video downloads with shows from ABC, NBC, Disney, Nickelodeon and others. New TV shows are being added almost weekly now. Aside from TV shows, iTMS also offers music videos and short films.

Steve Jobs is also chairman and CEO of Pixar, a company that has produced blockbuster hits such as Toy Story, Monsters, Inc., Finding Nemo, and The Incredibles. Just recently, Disney bought Pixar for $7 billion in the hopes of maybe Pixar will help save the sinking magic kingdom. Some have speculated that if anyone can turn around Disney, Jobs will be the one best to do it.

In an article written by Bob Keefe, he asks several people about Jobs and what the future holds for him. Rather, what future does Steve Jobs have envisioned for us. It his company’s recent moves, the future seems to be pointing to moving entertainment seamlessly across devices. From computers to handheld media players and perhaps soon, to a living room media center and cellular phone.

Steve Jobs pretty much has most of his fingers in the digital music pie, getting eighty-plus per cent of the world’s digital music player market and pretty much the same percentage in the music download business. Podcasting, the new radio, has also gotten a boost from Apple’s iTunes last year. With the iTMS slowly expanding its library and with Disney acquiring Pixar, this year, Steve Jobs will be taking more than just a toehold in the video industry. The Mac community is also abuzz with reports of an event at Apple’s HQ in Cupertino, with invitation to a select number of journalist to ‘come see some fun, new products from Apple.’ Whatever this ‘fun, new product’ may be, Steve Jobs seems to be on his way to soon become King of New Entertainment.

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