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The Peacock and the Apple (or how the Peacocked pecked first before the Fox)

Last week, we read articles about how Fox executives were interested in putting content in the iTunes Music Store. Well, they might be interested
in talking but NBC’s done with talking and already offers several shows on iTMS.

On December 6, NBC added “Law and Order,” “The Office,”and “Surface” to Apple’s line up of shows from ABC and Disney. NBC also added “The Tonight Show with Jay Leno” and “Late Night with Conan O’Brien.” Classic shows are also available for download, like “Alfred Hitchcock Presents” from the 50s, “Dragnet” from the 60s, “Adam-12” from the 70s and “Knight Rider” from the 80’s. The Emmy Award-winning “Monk” from USA Network is also made available, as well as, Sci-Fi Channel’s “Battlestar Galactica” and “Battlestar Galactica mini-series.”

A video announcement was released at the same the announcement was made.

Even though there are already 11 new shows on iTMS, Jeff Zucker, president of NBC Universal TV, says that there will be more shows to be made available in the incoming weeks.

With another content provider on board to provide shows for iTMS, Apple seems to be on to something. But according to Playlist, the videos from iTMS have some disadvantages like the low resolution the video is encoded on. There’s also the question of how much should a show be worth? Why does a 5 to 10 minutes skit cost the same as a 40 minute show? Also, even when NBC came on board, the selection is still pretty limited. But NBC did promise to add more shows and perhaps when other networks see this they, too, will start offering shows.

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