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Apple killed the iPod star

Apple has pulled the plug on the mini, the best selling iPod evar. Gone are the 4GB and 6GB minis. Why would Apple do this? They have killed their cash cow. But according to iPod Garage, with the death of the mini comes the rise of the nano. The writer surmises that Apple has researched an may have found out that most people carry about 500 songs in their digital music players. Not many people have 5,000 songs in their collection and hence the 4GB nano, as well as the 2GB version, will surely hit a sweet spot among consumers. The writer then proceeds to talk about the other products that were shown during the last keynote.

Apple has done the unthinkable, killing its cash cow and replacing it with something that fits the market even better. Apple is not going to be slipping from number one with this strategy anytime soon. iPod killers are going to have to do something drastically different to unseat Apple, and the big boys have no idea what to do.

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